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AI Tool Profile
Metricool
Metricool plans, publishes and analyzes social media content for several brands in one tool, with an AI social media assistant. A free plan covers 1 brand and 20 posts per month.
Description of Metricool
Metricool is a social media management tool that brings a content planner, analytics, reporting, an inbox and link-in-bio pages into one workspace. It is aimed at social media managers and agencies that handle more than one brand, and it counts brands rather than users when it sets plan limits.
The planner lets you drag content onto a calendar, preview posts per network and schedule across channels, with suggestions for times to post. The analytics side tracks metrics and competitors, and reports can be exported to PDF and PowerPoint or built from templates. Metricool also lists a feature called Flows for automation, saved replies, recurring posts from templates, a Smartlinks page and campaign dashboards. An AI social media assistant and an MCP connection are listed even on the free plan. For integrations, the site names Zapier and Make for automation, Canva and Adobe Express for design, and Google Drive and Data Studio for files and reporting.
The free plan manages 1 brand, schedules up to 20 posts per month, analyzes 5 competitor profiles and keeps 30 days of analytics. Starter, with up to 10 brands and unlimited publishing subject to a fair-use policy, was $25 per month billed monthly for up to 5 brands, or $20 per month on annual billing. The Advanced plan adds team and client management, a post approval system and API access. Prices exclude VAT. The vendor also states that the AI assistant and the MCP connection are part of the free tier, so you can test them before paying for more brands.
Features of Metricool
- A calendar planner schedules posts across networks and suggests times to post, with 20 posts per month on the free plan.
- Analytics, competitor tracking and exportable PDF and PowerPoint reports are available, with more history on paid plans.
- Plans scale by number of brands, and Advanced adds team roles, post approval and a Metricool API usable with Zapier and Make.
Frequently asked questions
Is Metricool free?
Yes. The free plan manages 1 brand, schedules up to 20 posts per month, analyzes 5 competitor profiles and keeps 30 days of analytics, and it includes the AI social media assistant.
What does Metricool cost per month?
Starter was $25 per month billed monthly for up to 5 brands, or $20 on annual billing. Advanced starts higher and adds team features. Prices exclude VAT.
Website: https://metricool.com/
Key facts
Planner plus analytics built around managing several brands, with a free plan for one. Starter is $25 per month billed monthly for up to 5 brands; unlimited publishing is subject to a fair-use policy.
| Pricing model | Freemium |
|---|---|
| Free tier | Yes · 1 brand, 20 posts per month, 5 competitor profiles, 30 days of analytics |
| Starting price | $25 / month |
| Data residency | Not verified |
| Compliance (as stated by vendor) | Not verified |
| Integrations | Zapier, Make, Canva, Adobe Express, Google Drive, Google Data Studio |
| Public API | Yes |
| Self-hostable | Not verified |
| Official site | Not verified |
| Can a general AI assistant replace it? | A general LLM can suggest post ideas, but it cannot publish, pull network analytics or build client reports. Use Metricool for scheduling and measurement. |
| Last verified | 2026-10-10 by editor |
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Update history
- 2026-10-10 · ai alternative note updated (editor)
- 2026-10-10 · editor verdict updated (editor)
- 2026-10-10 · api available updated (editor)
- 2026-10-10 · integrations updated (editor)
- 2026-10-10 · pricing page url updated (editor)
- 2026-10-10 · starting price usd updated (editor)
- 2026-10-10 · free tier updated (editor)
- 2026-10-10 · pricing model updated (editor)
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