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Hootsuite
Hootsuite is a social media management platform for publishing, inbox, listening and analytics, with an AI assistant called Wisdom. Plans start at $99 per user per month on annual billing.
Description of Hootsuite
Hootsuite is a social media management platform used by marketing and social teams to plan and publish content, handle messages in one inbox, monitor brand and competitor conversations, and report on results. The company describes the product as a connected social platform, and sells it to individuals up to large organizations.
AI sits in every plan through an assistant the vendor calls Wisdom. It drafts posts and images, recommends actions and answers questions in plain language using the connected accounts and content, and the plans list in-app assistant and MCP connectors. Product areas are named Perch for content planning and publishing, Nest for messaging and customer care, and Lumen for social listening and insights. Higher plans add inbox automation, forecasting of trends up to 90 days ahead, custom reports, team approval workflows and message routing. The Enterprise plan adds single sign-on and custom compliance options.
Pricing is per user. The pricing page shows Standard at $99 per user per month, with up to 10 social accounts, Professional at $199 with unlimited accounts and Advanced at $399, all based on annual billing and excluding tax. Enterprise is custom. Each paid plan offers a free 14-day trial with daily posting limits and no bulk scheduling during the trial. The page did not show a monthly-billed price, so budget using the annual-basis figure and ask the vendor whether monthly billing is offered for your plan.
Features of Hootsuite
- Publishes and schedules posts, with AI-generated posts and images, from one calendar across connected accounts.
- One inbox for messages, plus social listening that tracks brand, competitor and trend conversations.
- Higher plans add workflow automation, custom reports, approvals and routing; Enterprise adds single sign-on.
Frequently asked questions
Does Hootsuite have a free plan?
No free plan was shown. Each paid plan offers a free 14-day trial, with daily posting limits of 10 to 20 posts per organization and no bulk scheduling during the trial.
How much does Hootsuite cost?
Standard was $99 per user per month, Professional $199 and Advanced $399, all shown on annual billing in USD before tax. Enterprise pricing is custom. No monthly-billed price was shown.
Website: https://www.hootsuite.com/
Company: Hootsuite Inc.
Key facts
Full social management suite with listening and inbox, priced per user. Standard is $99 per user per month on annual billing; no free plan and no monthly price shown, so it costs more than lighter schedulers.
| Pricing model | Paid |
|---|---|
| Free tier | No free plan |
| Starting price | Not verified |
| Data residency | Not verified |
| Compliance (as stated by vendor) | Not verified |
| Integrations | Not verified |
| Public API | Not verified |
| Self-hostable | Not verified |
| Official site | Not verified |
| Can a general AI assistant replace it? | A general LLM can draft posts and summarize sentiment, but it cannot manage a shared inbox, schedule across accounts or run approvals. Use Hootsuite for team workflow. |
| Last verified | 2026-10-10 by editor |
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Update history
- 2026-10-10 · ai alternative note updated (editor)
- 2026-10-10 · editor verdict updated (editor)
- 2026-10-10 · pricing page url updated (editor)
- 2026-10-10 · free tier updated (editor)
- 2026-10-10 · pricing model updated (editor)
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