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AI Tool Profile
Buffer
Buffer is a social media workspace for scheduling posts, replying to comments and viewing analytics, with an AI Assistant on every plan. The free plan covers up to 3 channels.
Description of Buffer
Buffer is a social media management tool that lets creators, brands and agencies publish and schedule content, manage replies and review performance from one dashboard. Its homepage lists publishing to Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, X and Substack.
The AI Assistant is included on every plan, including the free one. It helps brainstorm ideas, rewrite content and draft posts that suit each platform. Beyond publishing, Buffer offers a community inbox for triaging comments, analytics that range from basic insights to advanced reports, an ideas area, a link-in-bio page builder called Start page and a mobile app. Team plans add content approval workflows and access levels. Buffer also documents an API and an MCP connection so that an AI assistant such as Claude or ChatGPT can read performance data and add posts to a queue.
Pricing is per connected channel. The free plan covers up to 3 channels with 10 scheduled posts per channel, 100 ideas and one user. Essentials, billed monthly, was $6 per month for one channel and the Team plan adds unlimited team members; both paid plans show a 14-day free trial, and yearly billing gives two months free. Buffer's footer links to GDPR and privacy policies. The vendor describes its customer support as human, with no chatbots, and the site publishes free marketing tools such as a glossary and guides for newcomers.
Features of Buffer
- Schedules posts to a dozen channels, including Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts and Pinterest.
- An AI Assistant drafts, rewrites and brainstorms platform-specific posts and is included on the free plan.
- A community inbox, analytics, approval workflows on the Team plan and an API with MCP support round out the workspace.
Frequently asked questions
Does Buffer have a free plan?
Yes. The free plan connects up to 3 channels, with 10 scheduled posts per channel, 100 ideas, one user, the AI Assistant and basic insights.
How is Buffer priced?
Per connected channel. Essentials was $6 per month for one channel billed monthly, and the Team plan costs more per channel. Paid plans show a 14-day free trial.
Website: https://buffer.com/
Company: Buffer
Key facts
Simple scheduler with an AI Assistant on every plan, free for up to 3 channels. Pricing is per channel, so cost grows with the accounts you connect; Essentials starts at $6 per month for one channel.
| Pricing model | Freemium |
|---|---|
| Free tier | Yes · 3 channels, 10 scheduled posts per channel, 100 ideas, 1 user |
| Starting price | $6 / month |
| Data residency | Not verified |
| Compliance (as stated by vendor) | GDPR (claimed) |
| Integrations | Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube, Pinterest, Google Business Profile, Mastodon |
| Public API | Yes |
| Self-hostable | Not verified |
| Official site | Not verified |
| Can a general AI assistant replace it? | A general LLM can draft captions, but it cannot publish to channels, keep a queue or report analytics. Use Buffer when you need scheduling and posting. |
| Last verified | 2026-10-10 by editor |
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Update history
- 2026-10-10 · ai alternative note updated (editor)
- 2026-10-10 · editor verdict updated (editor)
- 2026-10-10 · api available updated (editor)
- 2026-10-10 · integrations updated (editor)
- 2026-10-10 · compliance updated (editor)
- 2026-10-10 · pricing page url updated (editor)
- 2026-10-10 · starting price usd updated (editor)
- 2026-10-10 · free tier updated (editor)
- 2026-10-10 · pricing model updated (editor)
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