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AI Tool Profile

Alexa+

Alexa+ is Amazon's generative-AI version of Alexa for Echo devices, the Alexa app and Alexa.com in the US. It is included with Prime, a free text chat tier is open to everyone, and it costs $19.99 a month without Prime.

Pricing model
Freemium
Price start
From $19.99/mo

Description of Alexa+

Alexa+ is Amazon's next-generation Alexa, rebuilt on large language models from Amazon Nova and Anthropic, according to Amazon. It works by voice on Alexa-enabled devices such as Echo speakers and displays and Fire TV, and by voice or text in the Alexa app and in a browser at Alexa.com. Amazon describes more natural conversation: you can interrupt, change topic mid-conversation and pick up a chat later on another device, because Alexa+ keeps context and remembers preferences. Beyond answers, it can take actions such as ordering takeout, booking restaurant reservations or a ride, scheduling home services, managing family calendars from emailed schedules and working with Ring cameras.

Amazon lists three ways to access it in the US. Prime members get unlimited access to the full Alexa+ experience across devices, Alexa.com and the app for the whole household at no additional cost. Anyone, including people without Prime, can try a free text-based Alexa+ chat at Alexa.com and in the app, with access limited based on use. Without Prime, unlimited access across devices costs $19.99 per month. Amazon's announcement was updated on 1 September 2026 and describes availability in the US.

For hands-free conversation in the home, Alexa+ is one of the few assistants built around smart speakers rather than a phone. Ring features need their own subscription, and availability outside the US is not described on the pages reviewed.

Features of Alexa+

  1. Hands-free conversation on Echo and Fire TV devices, with context carried between devices, the Alexa app and Alexa.com.
  2. Agentic actions such as ordering takeout, booking reservations or rides, and scheduling services, plus smart-home and calendar control.
  3. Included with Prime; a free text chat tier for everyone; $19.99 per month for unlimited access without Prime in the US.

Frequently asked questions

Is Alexa+ free?

It is included at no extra cost for US Prime members. Without Prime you can use a free, usage-limited text chat at Alexa.com and in the Alexa app, or pay $19.99 per month for full access.

Where is Alexa+ available?

Amazon's announcement describes availability in the US on Alexa-enabled devices, the Alexa app and Alexa.com. Other countries are not covered on the pages reviewed.

Website: https://www.alexa.com/

Company: Amazon

Key facts

Amazon's LLM-based Alexa for Echo speakers, Fire TV, the Alexa app and web, with agentic bookings and smart-home control. US only. Free with Prime or a limited text tier; $19.99/month otherwise.

Pricing model Freemium
Free tier Yes · Free text chat at Alexa.com and in the app, limited by use; full Alexa+ included with US Prime
Starting price $19.99 / month
Data residency Not verified
Compliance (as stated by vendor) Not verified
Integrations Ring, Fire TV, Amazon Music, Prime Video
Public API Not verified
Self-hostable Not verified
Official site Not verified
Can a general AI assistant replace it? Phone chatbots with voice mode can talk, but Alexa+ runs on home speakers, controls smart-home devices and books services. Without Echo hardware a phone assistant may be enough.
Last verified 2026-10-12 by editor

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Update history

  1. 2026-10-12 · ai alternative note updated (editor)
  2. 2026-10-12 · editor verdict updated (editor)
  3. 2026-10-12 · integrations updated (editor)
  4. 2026-10-12 · pricing page url updated (editor)
  5. 2026-10-12 · starting price usd updated (editor)
  6. 2026-10-12 · free tier updated (editor)
  7. 2026-10-12 · pricing model updated (editor)

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