M
Microsoft's low-code automation service for cloud flows, desktop robotic process automation and process mining, with Copilot to build flows in plain language. A 30-day free trial is offered.
AI Tool Profile
IFTTT
Consumer-oriented automation service that links apps and smart-home devices with trigger-and-action Applets, now with AI-generated automations. The Free plan allows 2 Applets.
Description of IFTTT
IFTTT, short for If This Then That, connects apps, websites and smart-home devices with automations it calls Applets. A user picks a trigger, chooses an action and customizes it. The service says it supports more than 1,000 services and hundreds of thousands of ready-made Applets, covering tools such as Slack, Gmail, Google Drive, Notion, Todoist, Philips Hue and iRobot, alongside AI services like ChatGPT and Gemini.
Recent additions are aimed at AI use. A chat-based builder lets users describe an automation in a prompt and refine it with an agent, and an IFTTT MCP server lets AI tools reach IFTTT services and automations. The product is oriented toward individuals and small businesses more than large teams, with mobile apps for iOS and Android.
Three plans are listed. Free costs nothing and allows 2 Applets with standard speeds, unlimited Applet runs and mobile app access. Pro is listed at $2.99 per month, billed annually at $35.88, with 20 Applets, faster speeds, multi-action Applets and webhooks. Pro+ is listed at $8.99 per month, billed annually at $107.88, with unlimited Applets, AI services, multiple accounts per service, queries and filter code.
A monthly and yearly selector says yearly saves 40 percent, and the displayed prices are the yearly ones, so month-to-month rates are higher but were not shown on the page. IFTTT's page lists no compliance certifications.
Features of IFTTT
- Applets connect a trigger in one service to actions in another, with more than 1,000 supported services and community-made Applets.
- Build with Chat creates automations from a prompt, and the IFTTT MCP server connects AI tools to services and automations.
- Pro adds multi-action Applets and webhooks; Pro+ adds unlimited Applets, filter code, AI services and multiple accounts per service.
Frequently asked questions
Is IFTTT free?
Yes. The Free plan allows 2 Applets with standard speeds, unlimited Applet runs and free mobile app access.
How much does IFTTT Pro cost?
Pro is listed at $2.99 per month, billed annually at $35.88. Pro+ is $8.99 per month, billed annually at $107.88. Monthly rates were not shown on the page.
Is IFTTT meant for businesses?
Pro+ is described as suited to small business owners, but the plans focus on individual Applets rather than team administration or audit controls.
Website: https://ifttt.com/
Key facts
Low-cost automation for personal and smart-home use with a free tier of 2 Applets. Pro is $2.99 a month billed yearly. Limited team controls and the monthly rate was not visible on the pricing page.
| Pricing model | Freemium |
|---|---|
| Free tier | Yes · 2 Applets; standard Applet speeds; unlimited Applet runs; mobile app access. |
| Starting price | Not verified |
| Data residency | Not verified |
| Compliance (as stated by vendor) | Not verified |
| Integrations | Slack, Gmail, Google Drive, Notion, Todoist, Philips Hue, iRobot, ChatGPT |
| Public API | Not verified |
| Self-hostable | Not verified |
| Official site | Not verified |
| Can a general AI assistant replace it? | A general LLM cannot watch for events or control devices. IFTTT is needed for the trigger and action; an LLM can generate text inside an Applet. |
| Last verified | 2026-10-10 by editor |
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Update history
- 2026-10-10 · ai alternative note updated (editor)
- 2026-10-10 · editor verdict updated (editor)
- 2026-10-10 · integrations updated (editor)
- 2026-10-10 · pricing page url updated (editor)
- 2026-10-10 · free tier updated (editor)
- 2026-10-10 · pricing model updated (editor)
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