Google Flow / Veo logo
AI Tool Profile

Google Flow / Veo

Google Flow is a creative studio for video, images and custom tools built on Google's generative models, reached through a Google account. Flow credits come with Google AI plans from $4.99 a month.

Pricing model
Freemium
Price start
Free plan available

Description of Google Flow / Veo

Google Flow is a creative studio from Google for making video, images and custom tools with Google's generative models. The labs.google/flow address now redirects to flow.google.com, where a short landing page invites visitors to sign in with a Google account. The page does not name specific models; Google's Veo video models are named on the subscription page, where Veo 3.1 is listed for the Ultra plan.

Google Flow / Veo screenshot
Google Flow / Veo official website

Flow is bought through Google AI plans rather than as a stand-alone subscription. On Google's subscriptions page, the Free plan lists limited Flow access with no stated credits. AI Plus costs $4.99 per month and includes 200 Flow credits and video generation in the Gemini app. AI Pro costs $19.99 per month with 1,000 credits, and the FAQ mentions a limited trial of Veo 3.1 Lite. AI Ultra starts at $99.99 per month and offers 10,000 or 25,000 credits depending on the tier. The page does not state whether prices are billed monthly or annually beyond the per-month labels.

We could not confirm from Google's pages that Flow animates a still image. Neither the landing page nor the subscription page mentions image-to-video, so confirm inside the app before buying a plan for that purpose. Availability can also depend on country and plan. The landing page does not list supported platforms, so we record web only, based on the web address.

Because credits are tied to a Google AI plan, the plan can also include Gemini app features and storage, which may matter more than the video credits for some buyers.

Features of Google Flow / Veo

  1. Studio for video, images and custom tools built on Google's generative models.
  2. Access through Google AI plans, with Flow credits from the AI Plus tier upward.
  3. Sign-in uses a Google account; the landing page lists no separate apps.

Frequently asked questions

Is Google Flow free?

The Free Google AI plan lists limited Flow access with no credit amount. Paid Google AI plans add Flow credits, starting with 200 credits on AI Plus.

How much does it cost to use Flow and Veo?

AI Plus is $4.99 per month, AI Pro is $19.99, and AI Ultra starts at $99.99. Veo 3.1 is listed under Ultra; Pro has a limited Veo 3.1 Lite trial.

Can Flow turn an image into video?

Google's landing and subscription pages do not say. Check inside the app before paying for that purpose.

Website: https://flow.google.com/

Company: Google

Key facts

Google's video and image studio, bought through Google AI plans: AI Plus $4.99 a month includes 200 Flow credits. Veo 3.1 sits on Ultra from $99.99. Image-to-video is not documented on the pages we read.

Pricing model Freemium
Free tier Yes · Limited Flow access on the Free Google AI plan; credit amount not listed
Starting price Not verified
Data residency Not verified
Compliance (as stated by vendor) Not verified
Integrations Not verified
Public API Not verified
Self-hostable Not verified
Official site Not verified
Can a general AI assistant replace it? A chat assistant cannot render video. Flow suits people already on a Google AI plan; check that the plan's credits cover your clip volume.
Last verified 2026-10-10 by editor

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Update history

  1. 2026-10-10 · ai alternative note updated (editor)
  2. 2026-10-10 · editor verdict updated (editor)
  3. 2026-10-10 · pricing page url updated (editor)
  4. 2026-10-10 · free tier updated (editor)
  5. 2026-10-10 · pricing model updated (editor)

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