Lofty Contact for Pricing
Lofty is a real estate platform for agents, teams and brokers that bundles lead generation, a CRM, IDX websites and AI agents. Pricing is by request and no free trial is offered.
AI Tool Profile
Follow Up Boss
Follow Up Boss is a real estate CRM for organizing contacts, engaging leads and coaching teams. It lists 250+ integrations and a 14-day free trial with no credit card.
Description of Follow Up Boss
Follow Up Boss, written FUB in its footer, is a customer relationship management system built for real estate agents and teams. The vendor describes it as an open platform for organizing contacts, engaging leads and coaching teams. The homepage claims more than 250 integrations with lead sources, website providers and other tools, though it does not name them on that page.
The site also advertises FUB AI, described as built into the platform and trained on your business, and links to mobile apps. The pages we read do not list specific AI features or say which mobile operating systems are supported, so check a demo before relying on either. The security page lists SOC 2 Type 2 and SOC 3 among its accreditations and mentions 256-bit encryption and daily backups.
Pricing is tiered. Grow is $69 per user per month billed monthly or $58 billed annually. Pro is $499 per month for 10 users, or $416 billed annually, and Platform is $1,000 per month for 30 users, or $833 billed annually. Pro and Platform include unlimited calling and texting, while on Grow calling is an add-on. The page states there are no contracts.
A 14-day free trial is offered and the homepage says no credit card is required. There is no free plan. The pages we read do not mention a public API, so teams with custom workflows should confirm that with the vendor. Because pricing is per user on the entry tier and bundled on larger tiers, compare total cost against your team size before choosing.
Features of Follow Up Boss
- Contact organization, lead engagement and team coaching in one real estate CRM.
- Over 250 integrations with lead sources and website providers are claimed on the homepage.
- Tiered plans: Grow per user, Pro for 10 users, Platform for 30 users, with unlimited calling and texting on the upper two.
Frequently asked questions
Does Follow Up Boss have a free plan?
No. The pricing page lists a 14-day free trial and no free plan. The homepage says no credit card is required for the trial.
How much does Follow Up Boss cost?
Grow is $69 per user per month billed monthly, or $58 billed annually. Pro starts at $499 per month for 10 users and Platform at $1,000 per month for 30 users.
Is Follow Up Boss SOC 2 compliant?
Its security page lists SOC 2 Type 2 and SOC 3 among its accreditations. Ask the vendor for the report if your firm requires it.
Website: https://www.followupboss.com/
Company: FUB
Key facts
Real estate CRM aimed at teams that need lead routing and many integrations. Biggest limit: AI features are not itemized and Pro/Platform start at $499/month. Entry price is $69 per user per month billed monthly.
| Pricing model | Paid |
|---|---|
| Free tier | No free plan |
| Starting price | $69 / month |
| Data residency | Not verified |
| Compliance (as stated by vendor) | SOC 2 (claimed), SOC 3 (claimed) |
| Integrations | Not verified |
| Public API | Not verified |
| Self-hostable | Not verified |
| Official site | Not verified |
| Can a general AI assistant replace it? | A general LLM can draft follow-up messages but cannot store contacts, route leads or sync with lead sources. A CRM is needed for the system of record. |
| Last verified | 2026-10-10 by editor |
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Update history
- 2026-10-10 · ai alternative note updated (editor)
- 2026-10-10 · editor verdict updated (editor)
- 2026-10-10 · compliance updated (editor)
- 2026-10-10 · pricing page url updated (editor)
- 2026-10-10 · starting price usd updated (editor)
- 2026-10-10 · free tier updated (editor)
- 2026-10-10 · pricing model updated (editor)
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