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AI Tool Profile

Murf

Murf is a San Francisco-based AI voice platform for voiceovers, dubbing and voice agents, with 200+ voices in 35+ languages. A free plan allows about 10 minutes of voice generation.

Website
murf.ai
Pricing model
Freemium
Price start
Free plan available

Description of Murf

Murf describes itself as a San Francisco-based AI voice platform. The homepage says it is used by more than 10 million users and 300 Forbes 2000 companies in over 190 countries, which are company claims we did not verify. The product line has three parts: Murf Studio for creating voiceovers from text, Dubbing for translating video and audio while keeping the original voice and tone, and Voice Agents for conversational calls and chat.

Murf screenshot
Murf official website

The site lists 200 or more voices across 35 or more languages, and names English, Spanish, French, German, Hindi, Japanese and Arabic. Voice cloning is offered as a feature for making voiceovers in your own voice, and a Gen 2 feature called Say It My Way lets you record a rendition to guide tone and inflection. For developers there are two text-to-speech models: Falcon 2 for real-time voice agents and Gen 2 for controllable voiceover, with Falcon priced at $0.01 per minute and a promotion of 50 million free API characters for three months for early-stage startups.

The homepage says the free plan includes basic features and about 10 minutes of voice generation, does not include a commercial licence, and does not allow free voices to be downloaded. The pricing page loaded only a JavaScript notice when we read it, so paid plan names and prices are not recorded and the page will show 'See pricing page'.

A buyer producing commercial voiceovers should therefore expect to need a paid plan and should read the licence terms on the pricing page in a browser before purchase. Since voice cloning rules and consent requirements vary by plan, ask Murf which plan includes cloning and what proof of consent is required.

Features of Murf

  1. Murf Studio creates voiceovers from text with 200+ voices in 35+ languages.
  2. Dubbing translates video and audio while keeping the original voice and tone; Voice Agents handle calls and chat.
  3. API offers Falcon 2 for real-time voice agents and Gen 2 for controllable voiceover, plus a voice cloning feature.

Frequently asked questions

Is Murf free?

A free plan exists with basic features and about 10 minutes of voice generation, per the homepage. It has no commercial licence and free voices cannot be downloaded.

How much does Murf cost?

The pricing page did not render prices when we read it on 2026-10-10, so no paid price is listed here. Check murf.ai/pricing in a browser.

Does Murf offer voice cloning?

The homepage lists voice cloning for making voiceovers in your own voice. It does not state which plan includes it, so confirm before buying.

Website: https://murf.ai/

Company: Murf AI

Key facts

Voiceover, dubbing and voice-agent platform with 200+ voices and voice cloning. Free plan is about 10 minutes with no commercial licence. Paid prices were not readable on the pricing page.

Pricing model Freemium
Free tier Yes · About 10 minutes of voice generation; no commercial licence; free voices not downloadable
Starting price Not verified
Data residency Not verified
Compliance (as stated by vendor) Not verified
Integrations Not verified
Public API Yes
Self-hostable Not verified
Official site Online (auto-checked 2026-10-07)
Can a general AI assistant replace it? Chatbots can write scripts but do not produce studio voiceover audio. Use a voice platform for narration; check licence terms for commercial use.
Last verified 2026-10-10 by editor

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Update history

  1. 2026-10-10 · ai alternative note updated (editor)
  2. 2026-10-10 · editor verdict updated (editor)
  3. 2026-10-10 · api available updated (editor)
  4. 2026-10-10 · pricing page url updated (editor)
  5. 2026-10-10 · free tier updated (editor)
  6. 2026-10-10 · pricing model updated (editor)
  7. 2026-09-24 · site status updated (auto-check)

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