Xiaohongshu: 10 Essential Guide Tips & Skills for Success in 2025

Xiaohongshu (RedNote) has become one of the most influential social media platforms, attracting millions of users worldwide. With its unique mix of social networking, content sharing, and e-commerce, Xiaohongshu offers creators and brands unparalleled opportunities for growth and engagement. However, success on Xiaohongshu requires a well-planned approach.

I have wrote one post about this issue, A Large Number of TikTok Refugees Are Flocking to Xiaohongshu(RedNote), maybe it’s a New Social Media Revolution Brewing in 2025,

Whether you’re a newcomer looking to build your presence or a seasoned user aiming to boost engagement, this guide covers the 10 essential tips & skills to master Xiaohongshu in 2025.

1. Optimize Your Profile for Maximum Visibility

Your profile is your brand identity. A complete and attractive profile will boost credibility and increase discoverability.
🔹 Choose a memorable username that aligns with your content.
🔹 Upload a high-quality profile picture (preferably a personal photo or recognizable logo).
🔹 Write a compelling bio that highlights your niche or expertise.
🔹 Link your external platforms, such as Instagram, TikTok, or personal websites, to drive cross-platform traffic.

Pro Tip: Keep your bio concise and keyword-rich to improve searchability.

2. Identify Your Niche and Stay Focused

Xiaohongshu thrives on specialized, niche content rather than generalized posts. Popular niches include:
✔️ Beauty & Skincare (Product reviews, routines, makeup tutorials)
✔️ Fashion & Lifestyle (OOTD, shopping hauls, brand styling)
✔️ Travel & Food (Restaurant reviews, travel vlogs, local guides)
✔️ Fitness & Wellness (Workout plans, diet tips, self-improvement)

Pro Tip: Stick to one or two primary content themes to build audience loyalty and authority in your category.

3. Create High-Quality & Engaging Content

Content is king on Xiaohongshu. Posts that provide value, solve problems, or entertain tend to perform best.
📌 Use high-resolution images or well-edited videos.
📌 Write informative yet engaging captions with storytelling elements.
📌 Keep text concise but detailed, providing actionable insights.
📌 Maintain a consistent visual aesthetic (colors, fonts, layouts).

Pro Tip: Posts with tutorials, comparisons, and step-by-step guides gain higher engagement than simple product showcases.

4. Use Trending Hashtags and Keywords

Xiaohongshu relies heavily on keyword-driven discovery. Optimizing your posts with relevant hashtags and keywords improves visibility.
✔️ Use platform-recommended hashtags.
✔️ Mix popular hashtags (#OOTD, #skincare) with niche hashtags (#minimalistfashion, #veganbeauty).
✔️ Add long-tail keywords in descriptions (e.g., “Best drugstore skincare routine for oily skin”).

Pro Tip: Search for trending topics in your niche and integrate hot keywords in your posts to boost discoverability.

5. Engage with the Xiaohongshu Community

Xiaohongshu values authentic engagement. Unlike other platforms, interaction plays a major role in visibility.
👥 Reply to comments to increase post activity.
👥 Follow and engage with similar creators in your niche.
👥 Join discussions in groups and trending topics.
👥 Encourage questions & user-generated content to spark engagement.

Pro Tip: Leaving thoughtful comments on popular posts can drive traffic back to your profile.

6. Consistency is Key: Post Regularly

The Xiaohongshu algorithm rewards consistency. Posting regularly improves engagement rates and follower retention.
📆 Aim for at least 3-5 high-quality posts per week.
📆 Experiment with different formats (photo posts, videos, carousels).
📆 Post at peak hours (8-10 AM, 6-9 PM China Time) for maximum reach.

Pro Tip: Schedule posts in advance and analyze your best-performing time slots.

7. Leverage Xiaohongshu Analytics

Xiaohongshu provides data insights to help optimize your content strategy.
📊 Track which posts perform best (engagement rates, shares, saves).
📊 Identify your top audience demographics (age, location, interests).
📊 Adjust content based on analytics to improve results.

Pro Tip: Experiment with different content styles and formats, then double down on what works best.

8. Avoid Violations and Stay Within Community Guidelines

Xiaohongshu has strict content policies. Avoid:
🚫 Posting overly promotional or misleading content.
🚫 Using clickbait titles or engagement bait (e.g., “Follow for a giveaway”).
🚫 Sharing prohibited content (politics, sensitive topics, misinformation).

Pro Tip: If a post is flagged or removed, review Xiaohongshu’s community guidelines and adjust your approach.

9. Collaborate with Other Creators & Brands

Collaboration is one of the fastest ways to grow.
🤝 Engage in collabs with influencers in your niche.
🤝 Participate in brand campaigns and PR opportunities.
🤝 Feature cross-promotions with like-minded creators.

Pro Tip: Tag relevant brands and use their hashtags—many repost user-generated content, giving you free exposure.

10. Stay Updated with Trends & Platform Changes

Social media evolves rapidly, and Xiaohongshu is no exception.
🔍 Keep up with new features (e.g., AI filters, live streaming).
🔍 Follow trending hashtags and challenges in your niche.
🔍 Stay informed on algorithm updates to adapt your strategy.

Pro Tip: Join Xiaohongshu creator communities to network and exchange growth tips.

Final Thoughts: Mastering Xiaohongshu for 2025 Success

Xiaohongshu is not just another social media app—it’s a highly engaged, community-driven platform that values authentic content and real interactions.

By following these 10 essential tips, you can increase your reach, boost engagement, and grow your presence on Xiaohongshu in 2025:
✔ Optimize your profile to attract followers.
✔ Choose a niche and stay consistent.
✔ Create high-quality, engaging content.
✔ Use trending hashtags and keywords for visibility.
✔ Engage with the Xiaohongshu community to build a loyal audience.
✔ Post regularly and monitor analytics to improve performance.
✔ Follow platform rules to avoid violations.
✔ Collaborate with influencers and brands for mutual growth.
✔ Stay updated on platform changes to adapt quickly.

With the right strategies and consistent effort, you can unlock Xiaohongshu’s full potential and establish a strong personal or brand presence in 2025. 🚀

Are you ready to dominate Xiaohongshu? Let me know in the comments which tip you found most useful! 🎯